Analytics and tracking
Analytics and tracking and can provide you with a wealth of data and insight into the performance of your website. However, this is just a small part of the puzzle. Looking at top-level web analytics metrics like traffic is not as rich as data obtained through digital marketing analytics. The latter offers a much more comprehensive view as to what’s working when it comes to your digital marketing strategy and what isn’t.
However, in order to get a really comprehensive picture of your digital marketing strategy, you need both web analytics as well as digital marketing analytics. Web analytics measures things such as page load speed, page views per visit, and time on site. Digital marketing analytics, on the other hand, measures business metrics such as traffic, leads, and sales, and which online events influence whether leads become customers. Digital marketing analytics not only includes data from your website, but also from other sources, like email, social media, and online PR.
With IntellaSphere helping you generate digital analytics, you will be able to understand the effectiveness of your marketing, not just the effectiveness of your website. With digital analytics, IntellaSphere will help you see not only how each of your individual channels are performing, but also how you can tie up the effect of the performance of multiple channels all together.
Analytics and tracking will also help you track how your individual prospects and leads are interacting with your various marketing initiatives and channels over time. They may also help you track whether your leads are turning into customers.
You can use our analytics and tracking of your overall digital marketing strategy to guide you in going forward with your strategic business decisions. So, do turn to IntellaSphere so we can help you with detailed and sophisticated analytics and tracking today!
Let us build your own Analytics and Tracking today!