Positional-based Strategies
This works best when you are trying to defend a long-term position in the market. Strategies in this space involve deepening the activities and resources you have within a particular area. This works well in markets where these is not a lot of change.
Leveraging Strategies
This works best when you have some influence on how the market moves and there is less predictability. It’s about not only having the right tools, but also making the right moves.
Opportunity Strategies
These can be compared to surfing and waves. It’s hard to predict when they’ll come, or how long they’ll last. Timing is important and being able to capitalize on opportunities as they arise is crucial.
Digital Marketing Strategy Process
- 1At IntellaSphere we realize that today, with the advent of mobile and other connected devices, all media are digital and all experiences can be digital too! In other words, a digital strategy for your business builds upon your daily life and how you and your customers use these tools.
- 2When we will help you chart your digital strategy, it will mean the ability to collect relationships with your customers with every single thing that you do. Which means that the more we do, the cheaper it becomes to connect with your customers over time!
- 3In a digital world, information and communication flows both ways, so that empowered and demanding consumers can also give you ideas and feedback about your brand. Brands that have courted these consumers have already reaped the rewards. So, your business can benefit by listening to your consumers and translating their ideas into new product sales.
- 4We, at IntellaSphere will craft a digital strategy that will allow your consumers to self-select their own experiences, and will afford us, as marketers, the ability to bridge media, gain feedback, iterate messages, and collect relationships.
- 5In other words, a digital strategy is the who, what, when, and where of listening to your consumers, bridging brand experiences, iterating offerings, and collecting and activating consumer relationships in order to accomplish an actionable and measurable objective
We will choose the right strategy for your business and if possible, a mix of all three at the right time and in the right way. So, do consult with us at IntellaSphere as to how we can chart the right digital strategy for your business for today and for the future…
Contact IntellaSphere
Let us build your own Digital Strategy today!