Influencer Marketing Strategy
We will help your business use Influencer Marketing and maximize its effect on your marketing strategy
The influencer marketing that IntellaSphere will craft for your company will often go hand-in-hand with two other forms of marketing: social media marketing and content marketing. Here are some steps that we use at IntellaSphere to build influencer marketing campaigns
- Identify key brand or product influencers
- Create a marketing campaign directed at these influencers
- Create a secondary marketing campaign so that your influencers can drive greater awareness about your brand, product, or company to a larger group of consumers
- Track key metrics related to reach, sales, and brand awareness
The reason we would recommend influencer marketing to you is because often, consumers trust recommendations from a third-party, rather than from the brand itself. You can view an influencer as a mutual friend connecting your brand with your target consumers.
When we align you with an influencer, the latter not only brings their audience to the table, they also bring their audience’s network as well. Owing to the loyalty of their audience, influencers are able to drive traffic to your site, increase your social media exposure, and sell your product through their recommendation or a story about their experience with your company and brand.
Influencer for your brand
There are a few things that defines an influencer for your brand
An influencer differs for every brand. You need to tap into influencers who are right for your brand. For example, using a teen pop icon as an influencer for your software company may not be the right choice to sell software.
Once we establish an influencer as a contextual fit for your brand, we would want them to have a wide reach, so that they can share their awesome content or positive recommendation in a manner that will probably be heard. So, if you’re selling clothes to “tweens,” using a teen pop icon as an influencer would make sense.
This is the influencer’s ability to cause action by their audience. This comes naturally once you target influencers who are a contextual fit with your brand and have a wide reach.
Let us build your own Influencers Marketing today!